How Hype Well enhanced Valentino Beauty Pure’s brand awareness and sales volume with 6.3M impressions and over 14X Return on Ads Spend

BACKGROUND

Valentino Beauty Pure was started over 5 years ago with a Father-Son combination and an idea. Over the past years Valentino Beauty Pure has proven to be the only choice for Nail Dust Collectors in the Nail Industry and has created the #DustFreeLife. David Anthony is the face of the company and runs all of his Social Media accounts interacting with as many Customers and Nail Technicians as possible. All of us here at Valentino Beauty Pure believe that personal customer service never gets old.

WHAT WE DID

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IMPRESSIONS GENERATED
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Challenge

As Valentino Beauty Pure grew, it became apparent that an optimized channel of marketing was needed to be taken to the next level. The company wasn’t ready to put their marketing initiatives fate into the hands of just any vendor.

Solution 1

The first step was to implement Facebook Retargeting & Dynamic Ads, an incredibly effective re-marketing strategy. This marketing approach not only helped re-engage previous site visitors and cart abandoners but also turned Facebook into an Impactful e-commerce channel for Valentino Beauty Pure.

Solution 2

The second step was to scale Valentino Beauty Pure’s prospecting efforts. Hype Well worked in partnership with Valentino’s in-house team to create prospecting-focused ads designed to reach new audience and expand Valentino Beauty Pure’s brand awareness.

109%

YTD SALES

Solution 3

Ultimately, working with us allowed Valentino Beauty Pure to redistribute their focus and tackle other omni-channel marketing endeavors within the company. Today, Hype Well serves as an extension of Valentino Beauty Pure’s advertising team and we communicate on a weekly basis to ensure campaigns remain profitable.

109%

YTD SALES

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