FROM 0 TO 26X. The Synergy of a Future-Proof Ad Funnel and Influencer Strategy

valentino beauty pure is A leading producer of nail dust collectors and acrylic powder systems

the problem

B2B + DTC

Prior to engaging us, Valentino Beauty Pure was largely focused on marketing their line of products and services to nail industry professionals, who would then sell directly to consumers.  While the client was enjoying success on the B2B side, we identified that Valentino’s DTC arm was quickly losing steam and becoming a smaller piece of their business each month. Posed with the challenge of expanding their DTC business while mitigating maintaining B2B relations, put our heads down and got to work.

the solution

Funnels + Ads + Email + and Everything In-between

Whether a person or businesses faces unchartered waters, many will let their right-brain take control and stop them before seeing the horizon. Others will blind themselves of opportunity based off isolated experiences or chatter on the grapevine.  Not for us. We don’t operate with a pinky-toe in- we go full-on skinny dipping when challenges arise.

For this particular challenge, we paired our algorithmic ad buying framework with multivariate creative and audience testing, and laid down a two-year plan to create what’s now Facebook’s Top Success Stories of 2020, according to Facebook representatives themselves.

real data, real results

IT'S NOT ALCHEMY, BUT IT might as well be

0 x
RETURN ON ADS
$ 0 m
IN SALES
0
FTES
30 %
REPEAT CUSTOMER %
0 x
RETURN ON ADS
$ 0 m
IN SALES
0 k
IN AD SPEND
30 %
REPEAT CUSTOMER %

real data, real results

IT'S NOT ALCHEMY, BUT IT might as well be

Typically when speaking about your ROI, stock returns, and yes, even digital ad spend-  the smallest percentage fluctuations can quickly change your mood if we’re talking in massive volumes. In the case of our past and ongoing work with Valentino Beauty Pure, we shattered ad buying norms and rapidly scaled Valentino’s ad spend and ROI simultaneously. 

our weapons of choice

advertising firepower + creative

FB 18.4x

video + gif
carousels + single images

IG 18.2x

video + gif
carousels + single images

GOOGLE
7.8x

search + display
SHOPPING

EMAIL
200x

custom 1:1 messages
flows & a/b testing

awareness

WE'LL JUST LEAVE THIS RIGHT HERE

There’s a couple of different client stories we hear when starting chats with prospective clients about advertising. The most common is how a previous agency overpromised, underdelivered, and left them a hefty retainer that exacerbates losses from poor advertising performance. With us it’s different. 

Leveraging Valentino’s industry and influencer authority, we were able to drive immediate results, quickly scaling ad budgets from $0 to $20,000- yielding a benchmark-shattering return of 18x ROI.

 

conversion

PUSHING ROI ON THE DAILY

Common sense tells us that investing $1 dollar and quickly turning it into 23 more is either black magic or involves a money printer. Call our black magic what you will, it’s really just next-level understanding of advertising algorithms and the end consumer. B2B, DTC, ABCDEFG. It’s potato vs. potahto.

With Valentino Beauty Pure, we took it upon ourselves to push the envelope, and hit ROAS goals that business could only dream about. With a constantly increasing ad budget, our trial-perfected ad structure was critical in enabling us to systematically test audiences and creatives, driving ROAS to recent results of 60x ROAS at $50,000 in monthly spend.

retention + advocacy

WELL BE SEEING YOU

Forecasting the surge of new DTC demand driven by our advertising efforts, we implemented the final and most important piece to our advertising funnel- customer retention. While no business owner dreams of a having a customer base that only buys once, we made sure to cover our bases by building complex post-purchase customer journeys that are custom tailored for each and every customer.

Approaching 1:1 messaging with the mindset of a data scientist, we slice and dice hundreds of consumer data points to enable hyper-targeted marketing to bring customers back for more. Combining email with spend efficient retargeting ads, we nearly doubled Valentino’s repeat purchase rate from 30% to 60%.

client testimonial

" these guys mean business. 23x."

- David Valentino, ceo & president

Impre$$ed? We know.

We’ve heard it all when it comes to rebuttals for ad services. The #1 reason is that a previous agency had overpromised, underdelivered, and took them for a ride. With us, you can sleep easy knowing that your ad dollars are in good hands. We’re not the cookie-cutter agency down the street, we’re the heavy hitters running the block.

 

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